Hi — I’m so happy you’re here. Truly.
Whether this is your first time discovering Revenge or you’ve been here since the beginning, I hope you stay a while.
My name is Kylie Pitt, and I’m the founder and owner of Revenge the Label — a contemporary online fashion boutique built on confidence, self-expression, and the belief that what you wear can change how you feel.
Revenge didn’t start as a perfectly planned business. It started as passion.
While I was in college at Samford University, I thought I had my future mapped out. I planned to pursue law, politics, and society and eventually attend law school. But once I was in it, I realized I had no passion for that path. Around the same time, I began selling clothes from my personal closet on Instagram — just for fun. I loved connecting with people, sharing pieces I once loved, and watching others make them their own.
What started as cleaning out my closet quickly turned into thrifting, reselling, and eventually a full-time leap of faith. I quit my part-time jobs, invested everything I had, and trusted that if I loved what I was doing, something good would come from it.
As the business grew, I ran into a challenge — I could only offer one item in one size. Too many women wanted the same pieces, and I knew I wanted to create something bigger. Something more inclusive. Something intentional.
That’s when Revenge the Label was born.
The name came from a moment most of us know all too well — wanting to look so good that someone regrets letting you go. But over time, Revenge has grown into something much deeper. It’s no longer about another person. It’s about reclaiming confidence from a world that constantly tells us who we should be, what we should wear, and how we should look.
As Revenge continued to grow, one part of the business truly took off — our $35 bikini sets. What started as a small selling item quickly became something much bigger than I ever imagined. With that growth came a new season for the brand, and almost two years ago, I realized I couldn’t do it all alone.
That’s when Allie joined the team.
Bringing Allie on was a turning point for Revenge the Label. Her support, creativity, and dedication allowed the business to grow in ways it never could have without her. What started as a one-woman operation became a team, and I am endlessly grateful for the role she plays in helping bring this vision to life every single day. And, truly she has become one of my best friends and biggest blessings!
Today, Revenge means this:
Let your outfit be your best revenge.
Not revenge on a person — but on insecurity, comparison, fear, and every lie you’ve ever believed about yourself.
I won’t pretend my life or my business is perfect. I struggle with self-image, anxiety, doubt, and comparison. I cry often. I overthink. I fall short and try again. But I love deeply, laugh loudly, smile constantly, and show up every day doing work that fulfills me in ways nothing else ever has.
Revenge the Label is my happy place. It’s where faith, creativity, community, and confidence meet. My hope is that when you shop here, you feel seen, empowered, and reminded that you are already enough — exactly as you are.
Thank you for believing in me.
Thank you for supporting this dream.
Thank you for being here.
And always remember —
revenge is better when you wear it ...
With love,
Kylie Pitt
A few more fun facts about me:
- I just recently got married to my middle school sweet heart on our 12 year anniversary!
- We bought a house together that came with a shed in the back to run Revenge out of!
- We got a puppy 1 month after marriage from a sweet family who could no longer keep him due to life changes -- his name is Cruze and he is a Cavapoo!
- I am from a family of 4 -- with my mom, dad, and older brother!
- My favorite food is fries
- My favorite season is summer (of course lol)
- I am a 6 on the enneagram
- My love language to others is gift giving but my favorite to receive is through acts of service or quality time!
- Some of my favorite hobbies include: pilates, shopping, hanging with family and friends, arts and crafts, planning out photoshoots, making collections for my small business!
- One of my goals this upcoming year (2026) is to reach more girlies and grow Revenge bigger than I think is possible while also being present in my community and family around me!